凝聚力是企业的无形资产。以人为本的企业文化具有吸引人才、组织人才、培养人才凝聚人才的功能。本文分析了地处武汉的中小企业的文化特质,认真探讨了新生代农民工的心理诉求和文化价值取向,提出了从以人为本,营造良好的工作环境,建立规范公平的企业工资制度,改善福利待遇,赋予员工文化归属感等方面营造企业凝聚力的方法与途径。 Cohesion is an intangible asset of an enterprise. The people-oriented corporate culture has the function of attracting talents, organizing talents and cultivating talents to unite talents. This article analyzes the cultural traits of SMEs located in Wuhan, conscientiously discusses the psychological demands and cultural values ​​of the new generation of migrant workers, puts forward that people-oriented, create a good working environment, establish a standardized and fair enterprise wage system and improve the benefits , Giving employees a sense of belonging to culture and other aspects of enterprise cohesion ways and means.