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现代版式设计的本质是以科学的思考辨析与符号逻辑来探索和寻求设计,其内涵体现在用明确的思路和有规律的条理去把握设计,强调准则化与分批化,把功效和效率作为最终的目标,是功能美与形式美的有效结合。它表现在在视觉传达设计中记载语言、传播概念的同时,也记录和传载了各种历史文化信息,并通过艺术化的手法突出的表现含有故典性、消遣性、交流性的文字体验度。现代版式设计中的文字体验度正向着承载古代文明,有情感、有创新、有创业的趋势所发展。
The essence of modern layout design is to explore and seek for design with scientific thinking and symbolic logic. Its connotation is to grasp the design with clear ideas and regular rules, emphasize standardization and batch-wise, and regard efficiency and efficiency as The ultimate goal is the effective combination of functional beauty and formal beauty. It is manifested in the visual communication design records the language, the concept of communication, but also record and transmit a variety of historical and cultural information, and through the artistry of the outstanding performance of the expression of classical, recreational, communication experience of writing experience degree. The text experience in modern layout design is developing toward the trend of bearing the ancient civilization, being emotionally, innovatively and entrepreneurial.