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品牌建设一直以来都是推动汽车影音电子行业往前发展的重要力量,但在汽车影音电子经济市场进一步细分、竞争不断加剧的大环境影响下,要把握住中国下一轮的消费增长,必须要实现营销的差异化,汽车影音电子行业也势必将走向品牌差异化的营销时代。事实上,品牌差异化营销并不是一个新的概念,其它行业已先行一步,在汽车影音电子行业里一直也潜移默化的存在着,只是在以往还不是主流方向。然而新的一年,品牌差异化营销将更清晰地浮出水面。
Brand building has always been an important force to promote the advancement of the automotive audio and video electronics industry. However, under the influence of the increasingly fragmented and increasingly competitive environment of the automotive video and audio electronics market, it is necessary to grasp the next round of consumer growth in China and must In order to achieve differentiation in marketing, the automotive audio-visual electronics industry is bound to move toward a brand-differentiated marketing era. In fact, brand differentiation marketing is not a new concept. Other industries have taken the lead. In the automotive audio and video electronics industry, it has always been subtle and imperceptible, but in the past it was not the mainstream direction. However, in the new year, brand differentiation marketing will surface more clearly.