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包装设计的概念,不仅应用在一般产品的包装上,近年来在电视媒体传播领域也被广泛使用。通过对电视节目、栏目、频道甚至是电视台的整体形象进行包装,用以提高电视传媒的品牌效力;通过对电视频道、栏目进行包装使电视传媒在视觉形象识别中更加标准化及专业化;通过电视包装可对频道、栏目和节目进行宣传,建立和维护电视传播媒体的整体形
The concept of packaging design, not only used in general product packaging, in recent years in the field of television media is also widely used. Through the television programs, programs, channels and even the overall image of the television package, to enhance the effectiveness of the brand of television media; TV channels, columns packaged so that television media in visual image recognition more standardized and specialized; through television Packaging channels, columns and programs to promote the establishment and maintenance of television communication media in the overall shape