在笔者接触的大量商标申请案件中,为数不少的商标因在相同或类似产品或服务上存在相同或近似商标被驳回。在相同产品/服务存在相同商标的情况下,为了避免造成引起公众混淆误认的情形,将在后申请的商标驳回是符合商标法的立法目的的。但大量的近似商标被驳回的情形确实在一定程度上影响了被驳回商标 In a large number of trademark applications contacted by the author, a large number of trademarks have been rejected due to the existence of the same or similar trademarks on the same or similar products or services. In the case of the same product / service under the same trademark, in order to avoid causing confusion and confusion caused by public confusion, the trademark refusal of subsequent application is in line with the legislative purpose of trademark law. However, the refusal of a large number of similar marks did affect the refusal of trademark