期刊杂志要产生更大经济效益和社会效益,管理是关键。越是成熟的期刊杂志,越是具有鲜明的个性,并以这种个性使自己与其他期刊杂志区分开来。实施期刊杂志个性管理对于全面提高期刊杂志核心竞争力具有极为重要的作用。各期刊杂志社必须加强管理,改革创新,不断提高自身的竞争实力。本文从实施期刊杂志个性管理,突出以人为本的管理思想;走出一条全新的“引进”与“培养”思路,建立期刊杂志新的用人体制;期刊杂志个性管理关键在于完善制度,规范经营管理;实施员工健康管理,满足期刊杂志个性化管理需求等方面就如何实施期刊杂志个性管理,全面提高期刊杂志核心竞争力进行了深入的探讨,具有一定的参考价值。 Periodicals and magazines to produce greater economic and social benefits, management is the key. The more mature journals and magazines, the more distinctive personality, distinguishes itself from other journals. The implementation of journal magazine personality management for the comprehensive improvement of the core competitiveness of periodicals has a very important role. Each periodical magazine must strengthen management, reform and innovation, and continuously improve its own competitive strength. This article from the implementation of periodical magazine personality management, highlighting the people-oriented management ideas; out of a new “introduction ” and “training ” train of thought, the establishment of a new employment system of periodicals; periodical magazine personality management lies in improving the system, standardize the management Management, implementation of employee health management and satisfying individualized management needs of periodicals and magazines, etc. It has certain reference value on how to implement periodical magazine personality management and comprehensively improve the core competitiveness of periodicals and magazines.