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在我国电视事业转制重组和网络媒体快速发展过程中,面对来自行业内外的各种竞争,县级电视台的发展空间越来越窄。明确研究县级电视台的发展出路,切实解决大部分县级电视台面临的困境,迫在眉睫。本文从转型期县级电视台如何做好民生新闻、如何把话语权交到群众手中,如何进一步树立品牌形象,如何突出自己的本土化特色,提出了我国县级电视媒体发展的大致方向与思路。
In the course of the restructuring and reorganization of television industry and the rapid development of online media, faced with various competitions both inside and outside the industry, the development of county-level television stations has become narrower and narrower. A clear study of the development of county-level television outlets, and effectively solve the plight of most county-level television stations, imminent. This article from the county television station in the transition how to do a good job of the people’s livelihood news, how to put the right of speech to the masses, how to further establish the brand image, how to highlight their own localization characteristics, put forward the general direction and thinking of the county television development in our country.