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企业如何创名牌,这已不是新问题,理论上有论著,实践中有经验。但笔者拙见,当前,企业要创名牌产品,应该是:目标要选高起点,攻坚要靠高科技,管理坚持高标准,营销要有高招式,改进提高保名牌。正是虽然万众竞商海,唯有高手出名牌。 目标要选高起点。名牌产品,依使用范围和品种不同,而有不同的比较标准,但基本内涵都是性能优良,实用耐久,工艺独特,款式新颖。一个企业只有敢于将本单位产品的技术性能、可靠性、可维修性以及满足用户心
How companies create brand names is no longer a new issue. There are theoretical discussions and experience in practice. However, the author glimpsed that at present, companies must create brand-name products, should be: the target to choose a high starting point, relying on high-tech hardcore, management adhere to high standards, marketing must have high moves, improve and improve the protection of brand names. It is precisely because of the crowds competing for business, only the masters are famous. The goal is to choose a high starting point. Brand-name products, depending on the scope of use and variety, but have different standards, but the basic connotation is excellent performance, practical durability, unique technology, fashionable. Only one company can dare to put the product’s technical performance, reliability, maintainability, and satisfy the user’s heart.