好莱坞电影的商业攻略可谓是一个名副其实的国际战略方针,这是所有主流电影不可逾越的阶段。在过去的30年里,这些商业活动变得日益专业,而它们的成本也随之攀升(1975年电影商业活动成本平均为200万美元;2003年增至3900万美元,而像《黑客帝国》或者《加勒比海盗》这种大片的商业活动成本则需要一亿多美元)。 Hollywood movie commercial strategy can be described as a veritable international strategy, which is an insurmountable phase of all mainstream movies. These business activities have become more specialized over the past 30 years, and their costs have risen (the average movie business activity cost in 1975 was $ 2 million; in 2003 it was up to $ 39 million, while the likes of “The Matrix” Or the cost of commercial activities such as Pirates of the Caribbean will cost more than 100 million U.S. dollars).