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据轻工信息中心分析,松下、夏普、三菱、三星、LG、西门子、惠而浦等,1996年以来产品相继进入国内市场,目前已完成了经济战略的调整,开始进入系统化的渗透扩张阶段.他们在华的发展战略易有如下特点:高度认识中国市场的战略意义,开始占据高技术含量、高品味产品的市场,并进一步向市场全面渗透,占据着高价位市场的主导地位.日本夏普正在尝试将最新技术逐步引入中国市场,加强在中国市场的竞争力.目前上海夏普新技术应用与日本夏普母公世界司之间只相差不过半年,几乎保持同步.松下也紧随其后,LG最新.
According to the analysis of the Light Industry Information Center, Panasonic, Sharp, Mitsubishi, Samsung, LG, Siemens, Whirlpool, etc., have entered the domestic market one after another since 1996 and have now completed the adjustment of their economic strategies and began to enter the stage of systematic infiltration expansion. The development strategy in China tends to have the following characteristics: a high degree of understanding of the strategic significance of the Chinese market, began to occupy the market of high-tech content, high-taste products, and further penetrated into the market, occupies a dominant position in the high-priced market. Japan Sharp is trying The latest technology will gradually be introduced into the Chinese market and strengthen its competitiveness in the Chinese market. At present, the difference between Shanghai Sharp’s new technology application and Japan’s Sharp Mother World Division is only half a year away, and it is almost in sync. Panasonic is also closely followed by LG.