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体育产业是衡量一个国家和城市生产力的重要指标,也是衡量人类健康和社会文明程度的关键[1]。当前,我国社会消费情况已经发生转变,从生存型消费逐步向着发展型消费前进,体育消费也向多元化、多层次方向发展,而目前的现实情况是体育场馆的数量、经营管理水平和人民群众快速增长的体育消费需求出现了较为突出的矛盾。《国务院办公厅关于加快发展体育产业的指导意见》[2]的出台,充分说明了国家已经意识到了供需矛盾在日益增加,场馆的开发利用管理水平日趋落后。在此,笔者以自贡市南湖体育中心为例,谈一下对体育场馆运营管理及开发利用的思考。
The sports industry is an important indicator to measure the productivity of a country and a city. It is also the key to measuring human health and social civilization [1]. At present, the social consumption situation in our country has changed. From living-type consumption to progressive consumption-oriented development, sports consumption has also developed towards diversification and multi-level. The current reality is that the number of sports venues, the level of operation and management and the masses The rapid growth of sports consumer demand appeared more prominent contradictions. The introduction of the Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Sports Industry [2] fully demonstrates that the state has realized that the contradiction between supply and demand is increasing day by day and that the management and development level of the venues are becoming increasingly backward. In this paper, the author of South Lake Sports Center in Zigong City, for example, talk about the operation and management of stadiums and development and utilization of thinking.