广告作为一种营销工具和手段,其作用主要是加快信息的传播。实际上,广告是一种保姆经济,需要为企业提供营销传播服务来获得收益。在大众传播时代,消费者对广告的信任程度高,广告则主要通过教育消费者、影响 Advertising as a marketing tool and means, the main role is to speed up the dissemination of information. In fact, advertising is a nanny economy that requires providing marketing communication services to businesses to reap the benefits. In the era of mass communication, consumers have a high degree of trust in advertising and advertisements mainly affect consumers through education