论文部分内容阅读
美国在线（AOL）成功地合并了时代华纳集团之后,就向全世界的广告主提出了一种新的销售诉求。新的时代华纳集团指出,它是一个以经营“订户”为主的事业,它的在线用户是“订户”,它的有线电视用户是“订户”,不用说,它旗下的各种知名杂志的读者也以“订户”为重要型态。这些订户在全世界总计超过了两亿户,如果你想以任何型态“触及”这两亿高教育、高
After AOL successfully merged Time Warner Group, it put forward a new sales appeal to advertisers all over the world. The new Time Warner Group pointed out that it is a business based on “subscribers”. Its online users are “subscribers” and its cable subscribers are “subscribers”. Needless to say, it is owned by various well-known magazines. The readers also regard “subscriber” as an important type. The total number of these subscribers in the world exceeds 200 million if you want to “touch” two-billion-high education and high