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随着社会不断进步,全球移动通信市场已经步入3G时代,以3G网络为基点的各种新业务不断涌现,作为一种新兴的营销模式,无线营销正处于飞速发展中,为全球经济发展引来了全新的发展机遇。无线营销已成为业界极具潜力的一种新兴市场,成为社会大众关注的焦点。但还需要多角度、多层次客观地分析无线营销市场,采取各种有效的措施,有效解决存在的问题,使其拥有更加广阔的发展前景。
With the continuous social progress, the global mobile communications market has entered the 3G era. Various new services based on the 3G network continue to emerge. As a new marketing model, wireless marketing is in rapid development. As a result, Came a whole new opportunity for development. Wireless marketing has become an emerging market with great potential in the industry and has become the focus of the public. However, it is also necessary to analyze the wireless marketing market objectively from multiple perspectives and at different levels and take all kinds of effective measures to effectively solve the existing problems so as to have a broader development prospect.