我们生活在一个五彩斑斓的世界中,世间万物都与色彩息息相关。色彩在每个领域都发挥着重要的作用,特别是在包装设计领域中,设计人员要考虑如何巧妙的、准确的运用色彩,使得包装产品在众多的竞争者中脱颖而出,达到吸引受众的目的。因此,色彩的处理在包装设计中占有极其重要的地位,产品包装需要拥有夺目、有个性的色彩,才能有效的抓住消费者的眼球,从而达到刺激产品销售的目的。 We live in a colorful world where everything in the world is related to color. Color plays an important role in every field. Especially in the field of packaging design, designers should consider how to use colors ingeniously and accurately, and make the packaging products stand out among many competitors to attract audiences. Therefore, the color processing in the packaging design occupies an extremely important position, product packaging needs to have eye-catching, personalized color, in order to effectively capture the eye of consumers, so as to stimulate the sale of products.