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本文通过对宣传单当前在宣传手段中的重要地位以及出现的种种问题做的详细分析。站在消费者与超市的角度,探索了超市宣传单如何能够更加吸引消费者眼球使其能够在手中停留更长的时间或是不被丢弃。为了人们能更愉快地接受超市宣传单,结合超市宣传单的当下情况和消费者的心理,分别从超市宣传单的内容和表现形式上寻找方法来增强宣传单的实用性、趣味性和互动性,从而提高消费者对超市宣传单的关注度。
This article analyzes the important status of the leaflets in the propaganda method and the problems that appear. From the perspectives of consumers and supermarkets, it explores how supermarket leaflets can be more appealing to consumers to stay longer in their hands or to discard them. In order that people can accept the leaflets of the supermarket more happily and combine the present situation of the leaflets of the supermarket with the psychology of the consumers, the methods and contents of the leaflets of the supermarket are respectively searched to enhance the practicability, interest and interactivity of the leaflets , Thereby raising consumer awareness of the supermarket flyer.