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《特别关注》杂志2000年年底创刊,目前期发行量362万份,是近年来发展最快的杂志,被中国期刊界誉为“期刊黑马”。如今《特别关注》期订阅量182万份、零售量180万份,其中订阅全部通过中国邮政,70%的零售量也通过中国邮政实现。2011年《特别关注》期发行量增长35万份,在中国畅销报刊中增量和增速均名列前茅。依照与中国邮政签订的合作协议,在未来两年内,《特别关注》杂志全部零售业务将逐步转交中国邮政。在与中国邮政多年的合作中,我们感到邮政报刊的订阅优势非常明显,无可替代;邮政报刊的零售力量总体强大,是全国最大的报刊零售系统,但局部地区的优势尚未完全展现,依然具有很大的开发潜能。
At the end of 2000, Special Concern magazine started its publication with a current circulation of 3.62 million copies. It is the fastest growing magazine in recent years and is praised by the Chinese periodicals as the magazine “Dark Horse.” Today, “Special Concern” subscribers 1.82 million copies, the retail volume of 1.8 million copies, of which subscribe to all through China Post, 70% of the retail sales volume also achieved through China Post. In 2011, “special attention” period of circulation increased 350,000 copies in China’s top-selling newspapers in the volume and growth are among the best. In accordance with the cooperation agreement signed with China Post, in the next two years, “Special Concern” magazine all retail business will be gradually transferred to China Post. In the long-term cooperation with China Post, we feel that the subscription advantage of the postal press is very clear and irreplaceable. The retail power of the postal newspaper is generally strong and is the largest newspaper and retail system in the country. However, the advantages of some localities have not yet been fully demonstrated, Great development potential.