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昆曲《1699·桃花扇》是江苏省演艺集团制作的一部剧目,获得了一定的社会影响力。在当代文化环境中,昆曲艺术的生存状况不容乐观,这使得剧目《1699·桃花扇》的成功变得尤为可贵。这种可贵的成功相当程度上得益于其有效的艺术传播策略。本文将昆曲《1699·桃花扇》纳入艺术传播学的研究视野内,运用个案分析与媒介环境分析的方法,对昆曲《1699·桃花扇》的传播策略进行分析研究,指出《1699·桃花扇》作为昆曲演艺的典型案例,在演艺内容与演艺事件两方面的互动协调、高效延伸是其取得成功的关键。
Kunqu Opera “1699 Peach Blossom Fan” is a repertory produced by Jiangsu Performing Arts Group and gained a certain social influence. In the contemporary cultural environment, Kunqu Opera is not optimistic, which makes the success of the play “1699 Peach Blossoms” particularly valuable. This valuable success owes much to its effective strategy of artistic communication. In this article, Kunqu “1699 · Peach Blossom Fan” is included in the research field of art communication studies. By means of case analysis and media environment analysis, the paper analyzes the propagation strategy of “Kunming 1699 Peach Blossom Fan”, and points out that “1699 Peach Blossom Fan” As a typical case of Kunqu opera, interactive coordination and efficient extension of performance contents and performing arts events are the keys to its success.