品质旅游是指让顾客满意的高“性价比”的旅游产品,其价格是关键的因素之一。本文以海南品质旅游的发展现状为背景,从品质旅游的特点出发,分析了影响海南品质旅游产品定价的相关因素,并从满意定价、心理定价策略和折扣定价三个方面提出了可行的定价策略。 Quality tourism is to make customer satisfaction high “cost ” tourist products, the price is one of the key factors. Based on the current situation of the development of Hainan quality tourism, this paper analyzes the factors affecting the pricing of Hainan quality tourism products based on the characteristics of quality tourism, and puts forward feasible pricing strategies from three aspects: satisfaction pricing, psychological pricing and discount pricing .