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《钱江晚报》里约奥运会报道在媒体融合的理念指导下,采用了24小时零时差滚动播报、传统媒体与新媒体并重的全新报道方式,调集报社多个部门的精兵强将,打了一场漂亮的融合传播战役。一、前后方零时差、24小时滚动播报。里约与国内时差11小时,《钱江晚报》的奥运报道分成了纸媒组和新媒体组、早班组和夜班组,实现24小时零时差滚动播报,即里约刚刚发生的新闻,在《钱江晚报》的新媒体端口,如浙江24小时APP和官微上就即时推送出去,重大新闻甚至实现秒发。用户早晨起来第一时间就能在手机上获取《钱江晚报》发送的奥运资讯,这在《钱江晚报》重大体育赛事报道史上还是第一次。
Under the guidance of the concept of media convergence, the Olympic Games reported in the “Qianjiang Evening News” adopted a 24-hour zero-delay broadcast and a new coverage of both traditional media and new media to mobilize the best and brightest soldiers from various departments of the newspaper. Field beautiful fusion broadcast campaign. First, before and after zero-hour, 24-hour rolling broadcast. Rio and the domestic time difference of 11 hours, “Qianjiang Evening News” Olympic reports divided into paper media group and new media group, morning shift group and night shift group, to achieve a 24-hour zero-delay broadcast, that Rio just happened news, “money Jiang Wanbao, ”the new media port, such as Zhejiang 24-hour APP and micro on the real push out, breaking news or even achieve the second. Users get the first time in the morning on the phone to get the Olympic News sent by “Qianjiang Evening News”, which is the first time in the “Qianjiang Evening News” major sports events reported in the history.