随着建设可持续发展社会和以人为本社会价值观念的强化,良好的企业声誉能够帮助企业提高自身的核心竞争力,增强消费者的忠诚度,同时消费者作为企业最重要的利益相关者之一,他们的企业认同与品牌忠诚度决定着企业的市场效益,影响企业的财务绩效,从而实现品牌价值创造。影响企业声誉的因素有很多,本文主要研究企业社会责任对企业声誉的影响,结合奢侈品品牌与消费行为学既有的研究,解读基于消费者心智的奢侈品企业履行社会责任与奢侈品品牌资产构建的正向驱动关系。 With the building of a sustainable development society and people-oriented enhancement of social values, a good corporate reputation can help enterprises improve their core competitiveness and enhance consumer loyalty. At the same time, as one of the most important stakeholders in an enterprise, Their corporate identity and brand loyalty determine the market efficiency of enterprises, affecting the financial performance of enterprises in order to achieve brand value creation. There are many factors that affect corporate reputation. This paper mainly studies the impact of corporate social responsibility on corporate reputation. By combining the existing research on luxury brand and consumer behavior, this paper interprets the consumer-based luxury goods company’s performance of social responsibility and luxury brand equity Build a positive drive relationship.