消费者是需要商品和劳务的人。消费者在通过购买而满足需求的同时也就促进了消费市场。要满足消费者的需求,就必须注意消费者的购买习惯。引起消费者购买习惯变化的因素有: 1、收入的增加消费者的需要或购买要求是否得到满足以及怎样得到满足,主要在于他们收入的大小。因而,当消费者收入增加时,消费市场就兴旺发展。通常把收入分为:个人所得、个人可处置所得(Disposable Personal Income)和个人可任意支配所得(Discretionary PersonaI Income)。 Consumers are people who need goods and services. Consumers, while satisfying their needs through purchases, also promote the consumer market. To meet the needs of consumers, we must pay attention to the purchase habits of consumers. The factors that cause changes in consumers’ purchasing habits are: 1. Increased income The consumer’s needs or purchase requirements are met and how they are met, mainly because of their income. Therefore, when the income of consumers increases, the consumer market will flourish. Income is usually divided into: personal income, Disposable Personal Income, and discretionary persona income.