“做儿童动画电影是可以闷声发大财的。”一位作者说出了这样一个观点。分析其原因,则在于以低龄儿童为对象的动画电影,观众对于电影的故事情节和3D效果等往往不予评论,当然,这更多的是因为儿童观众其实没有话语权,他们往往无法在电影评论界拥有自己的声音。这就导致了往往一部动画电影票房成绩不错,但外界却还不知晓关于这部电影的更多消息。与重视映前宣传的普通商业电影相比,这使儿童动画电影的确有点“闷声发财”的意味。 “Making children’s animated movies can make a big money.” “One author put it this way. Analysis of the reason is that young children as the object of the movie, the audience for the story of the movie and 3D effects are often not comment, of course, this is more because children do not actually have the right to speak, they often can not be in the movie The critics have their own voice. This has led to the fact that often an animated movie box office performance is good, but the outside world is still not aware of more information about the movie. This makes the animated movie for children a bit ”muffled" compared to normal commercial films that emphasize pre-roll publicity.