衡阳生活频道是衡阳电视媒体中三大主流媒体之一,是传统意义上的“事业单位,企业化经营”,但它既没有利用公司理念来运行,也没有学习沿海完全意义上制播分离。然而,随着我国改革开放的逐步深入,以及加入WTO后,电视媒体被推向了市场,进而由单一型的办台转向多元型的经营活动。而经营管理的优劣,如同宣传质量的好坏一样,已经成为电视赖以生存和发展的基本条件。电视改革越来越受到经营管理的重视。 Hengyang Life Channel is one of the three mainstream media outlets in Hengyang TV media. It is a “public institution and enterprise management” in the traditional sense. However, it does not use the corporate philosophy to operate nor does it learn from broadcasting in the full sense of the sea. However, with the gradual deepening of China’s reform and opening up and the accession to the WTO, the television media has been pushed to the market and further transformed from a single type of office to a diversified type of business. The merits and demerits of operation and management, just as the quality of publicity, have become the basic conditions for the survival and development of television. Television reform is increasingly valued by management.