论文部分内容阅读
随着导航手机的问世,怎样促进其大规模商用成为产业链中各厂商努力的焦点。此外,它的出现对于导航地图软件厂商而言绝对是一个不可忽视的大市场,同样也有助于手机厂商开拓新需求,寻找更大潜力的新细分市场,尽管导航手机推出已有些时日,却迟迟未能获得特别可观的市场,但其蕴涵的商机却让各方厂商垂涎三尺。此前国内的GPS应用服务市场,汽车导航应用特别是前装市场的应用一直是主导性业务,但这一局面正在发生改变:移动导航业务日益成为GPS应用服务市场的增长动力源泉,其市场空间将远远超过车载导航,而手机无疑将是推广导航应用的最好载体之一。如今的手机增值市场,可供挖掘的空间已经不多,彩信、彩铃等业务已经被广泛应用,而导航手机也如同雨后春笋一般被人们关注着,期待着。
With the advent of navigation mobile phones, how to promote its large-scale commercial use has become the focus of all manufacturers in the industry chain. In addition, its appearance is definitely a big market that can’t be ignored for navigation and mapping software vendors. It also helps mobile phone manufacturers to develop new demands and find new market segments with greater potential. Although navigation mobile phones have been launched for some time, However, it has not been able to obtain a particularly attractive market. However, the business opportunities it contains have caused all manufacturers to covet. Previously, in the domestic GPS application service market, the application of car navigation applications, especially in the front loading market, has always been the dominant business, but this situation is changing: the mobile navigation service is increasingly becoming a source of growth for the GPS application service market, and its market space will be Far more than car navigation, and mobile phones will undoubtedly be one of the best carriers for promoting navigation applications. In today’s mobile value-added market, there is not much space available for excavation. MMS, CRBT, and other services have been widely used, and navigation mobile phones are also attracting attention and are looking forward to.