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旅游目的地营销对于目的地旅游产品销售起至关重要的作用。旅游业是信息密集型产业,在信息化社会的今天,旅游业与信息技术的结合具有必然性。同时,信息化在旅游目的地营销中的渗透更有利于目的地旅游产品的营销。本文从DMS、网络营销及虚拟社区在旅游目的地营销中应用的角度,对信息化与旅游目的地营销进行深入分析。
Travel Destination Marketing plays a crucial role in the sales of destination travel products. Tourism is a information-intensive industry. In today’s information society, the combination of tourism and information technology is inevitable. At the same time, the infiltration of information technology in tourism destination marketing is more conducive to the marketing of destination tourism products. This article from DMS, network marketing and virtual community in the application of tourism destination marketing point of view, information technology and tourism destination marketing in-depth analysis.