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近年来,我国旅游业的发展突飞猛进,但作为旅游活动的核心主体——旅游景区的发展模式仍较为单一,一直把注意力集中在旅游景区吸引力的发掘上,旅游业与所在社区关系常常被割裂,社区居民利益的需求和从旅游景区经营中应得的收益被普遍忽视和限制。致使旅游服务水平下降,社区居民对当地发展旅游业产生抵触情绪,旅游景区的可持续发展的能力受到阻碍,旅游经济效益降低。本文主要通过国内游客对社区参与的认知调查,了解游客对社区参与的看法;分析槟榔谷景区的社区参与现状,并提出相应的意见和建议,以期实现旅游景区与社区的和谐发展。
In recent years, the development of tourism in our country has progressed by leaps and bounds. However, as the core subject of tourism activities, the mode of development of tourist attractions is still relatively simple and has been focused on the attraction of tourist attractions. The relationship between tourism and the local communities is often Split, the needs of community residents and the benefits derived from the management of tourist attractions are generally ignored and limited. Resulting in the decline in tourism services, community residents on the local development of tourism resistance, the ability of sustainable development of tourist attractions have been hindered, lower economic efficiency of tourism. This article mainly through the cognition survey of domestic tourists on community participation to understand the tourists’ views on community participation; analyzes the present situation of community participation in Penang Valley scenic area and puts forward corresponding opinions and suggestions in order to achieve the harmonious development of tourist attractions and communities.