<正>Ⅰ.GUIDING CASES AND QUESTIONS PUT FORWARD Article 5.3 of the Law of the People’s Republic of China for Anti-unfair Competition(the Anti-unfair Competition Law)provides that"using,without authorization,the enterprise names or personal names of others on their own goods,leading purchasers to mistake them for the goods of others"constitutes acts of unfair competition.In accordance with Provisions on Administration of Enterprise Name Registration and Measures for the Implementation of Administration of Enterprise Name Registration,an enterprise name consists of4 components,including the administrative area,the shop name(字号),trade or