1　频道定位按照“宣传科教兴粤战略 ,普及各类科技知识 ,传播现代教育理念 ,提供优良社会服务”的定位 ,目标观众群确定为 :知识阶层、教师、学生及其家长、科技工作者。在频道开办之初 ,对受众进行一次细致、深入的调查分析 ,使每个栏目的目标收视观众更为明确。2　频道的特 1 Channel Positioning According to the objectives of “promoting the strategy of revitalizing Guangdong through science and education, popularizing all kinds of scientific and technological knowledge, spreading modern educational concepts and providing excellent social services”, the target audience is defined as the intellectual class, teachers, students, their parents and scientists and technologists. At the beginning of the channel, a detailed and in-depth investigation and analysis of the audience was carried out to make the target audience of each section more explicit. 2 channel special