有西方记者指出:记者如果在导语写作中没有能力,那他就没有写作能力。任何一条导语都肩负着如何把主要新闻事实及其意义表达出来,如何吸引读者来阅读该篇新闻的双重任务。从新闻事实本身来说,导语应是所要报道事实中的最重要的亮点,是整篇新闻的一个卖点;对读者来说,导语应是激发读者阅读的一个兴奋点。在写作过程中,导语的写作时间通常占据整篇新闻构思与写作的三分之一到一半左右。 Some Western reporters pointed out: If a reporter is unable to write a guideline, he has no writing ability. Each guide has the dual task of how to express the main news facts and their meanings and how to attract readers to read the news. From the news fact by itself, the lead should be the most important highlight of the story to be reported, a selling point for the whole story, and the lead should be an excitement for the reader to read. During the writing process, lead time usually accounts for one-third to one-half of the total news idea and writing.