鹿王羊绒集团是一个产品以出口为主的企业。受亚洲金融危机和行业无序竞争的影响，出口订单１９９８年比１９９７年减少了３４％，价格平均下降１０％；１９９９年接单推后，价格继续下浮，一年半里经济效益明显下滑。而对国际国内市场变化带来的困难，鹿王凭借创业十几年来建 Luwang Cashmere Group is an export-oriented company. Affected by the Asian financial crisis and disorderly competition in the industry, export orders decreased by 34% in 1998 compared with 1997, and the average price dropped by 10%. After the orders were pushed back in 1999, prices continued to decline, and economic benefits declined significantly in the past year and a half. With regard to the difficulties brought about by the changes in the international and domestic markets, Luwang has built a business for more than ten years.