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21世纪将是以服务取胜的年代。随着服务时代的来临,特别是中国加入WTO的临近,企业面临的竞争环境越来越严峻。市场竞争环境的变化,迫使企业考虑对应的策略。在未来的信息社会里,企业不仅要争取保持技术上的优势,同时,必须把经营战略转移到使顾客满意上来,树立以“顾客为中心”的营销思想,以全新的市场营销观念重新构思企业的发展战略。
The 21st century will be the era of service-winning. With the advent of the service era, especially when China joins the WTO, the competitive environment facing enterprises is becoming more and more severe. Changes in the market competition environment, forcing enterprises to consider the corresponding strategy. In the information society of the future, enterprises should not only strive to maintain their technological superiority, but also must shift their business strategy to satisfy customers, establish a “customer-centric” marketing idea and re-conceptualize the enterprise with new marketing concepts Development strategy.