开拓海外市场 打造国际品牌几乎全球每一家大型跨国公司的经营计划中都包括在华投资。据联合国统计,2003 年,中国共吸引了570 亿美元外国直接投资。但相比之下人们未曾注意到的是,中国的对外直接投资数额虽小却增长迅猛,国有和私营企业都开始认识到对外投资的好处。泰国等急 Developing overseas markets Creating international brands Investment in China is included in the business plans of every major multinational corporation in the world. According to the UN statistics, in 2003, China attracted a total of 57 billion U.S. dollars of foreign direct investment. However, what people did not notice in comparison was that although the amount of China’s foreign direct investment increased at a small but rapid rate, both state-owned and private enterprises were beginning to recognize the benefits of outward investment. Thailand and other urgent