群众文化建设是我国文艺工作的重点,是提高人民精神生活内涵、适应时代发展需要的重要任务,在新时期,群众文化建设面临新的发展形势和新的建设任务,如何做好群众文化建设工作成为当前人们热议的重要话题。基于此,本文首先分析了新时期背景下群众文化的特点,然后对新时期背景下群众文化建设的走向进行了初步探析。 The mass cultural construction is the focal point of our country’s literary and art work, an important task of enhancing people’s spiritual life connotation and meeting the needs of the development of the times. In the new period, the mass cultural construction faces new development situations and new construction tasks, and how to do a good job in mass cultural construction Become the current hot topic of discussion. Based on this, this paper first analyzes the characteristics of mass culture in the new era and then analyzes the trend of mass culture in the new era.