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新媒体的发展使得消费方式发生了很大的改变,河南省旅游业在其发展过程中也受其影响,本文从新媒体的概念和特点入手,分析了河南省旅游业的现状以及新媒体的发展对河南省旅游业的影响,探讨了新媒体背景下河南省旅游业的营销模式,该模式对于河南省旅游业特别是景区的营销模式有一定的借鉴意义。
The development of new media makes a great change in consumption patterns. Tourism in Henan Province is also influenced by its development. Based on the concept and characteristics of new media, this paper analyzes the present situation of tourism in Henan Province and the development of new media This paper explores the marketing mode of tourism in Henan province under the background of new media. This mode has certain reference value for the marketing mode of tourism in Henan Province, especially the scenic spots.