凉山喜德彝族漆器历史悠久,由于多方面的原因使得它的营销市场一直处于地域性小圈子的状态,比其他地区的同等产品竞争力稍弱。因此,自身的改革和产品的创新营销势在必行,只有这样才能更好地发展发扬凉山的传统彝族文化,使其一代又一代传承下去。 Liangshan Xide Yi lacquer has a long history, due to many reasons that make its marketing has been in a small state of the community, the competitiveness of the same products than other regions weaker. Therefore, its own reform and product innovation marketing is imperative, the only way to better develop the traditional Yi culture Liangshan promote its generation after generation inheritance.