市场竞争的决定性因素在于优良的质量和服务。作为技术力量和信誉象征的专利与商标带来了巨大的经济效益,对于经营者竞争优势地位的确立有着重要意义。许多著名的大公司正是通过开发专利产品,创造知名商标,树立企业形象来打开产品销路、占领国内外市场的,这就是所谓的“专利战略”、“商标战略”、“CI战略”。可以说,工业产权(专利、商标)已经成为市场竞争中颇有份量的砝码,这一点正被越来越多的有识之士所认识。也正因为如此,现实中不法分子往往 The decisive factor in market competition is good quality and service. As a symbol of technology and credibility of the patent and trademark has brought tremendous economic benefits, for the operator to establish the status of competitive advantage of great significance. Many well-known large companies just create patent products, create well-known trademarks and establish corporate images to open up markets for products and occupy domestic and foreign markets. This is called “patent strategy”, “trademark strategy” and “CI strategy.” It can be said that industrial property (patents, trademarks) has become a considerable weight in the market competition, which is being recognized by more and more people of insight. Precisely because of this, in reality, often lawless elements