广告专业的设计者应是具有鉴定性和创意性的思考者,并能设计和有效表现自己的创意。但是在创造出具有影响力的广告的同时要承担起应有的社会责任。尤其是现代社会的各个领域已经出现了危机,出现了世界灾难,所以广告无论是外在形式或潜在含义都该是对人性的一种尊敬和提升,了解灾难的根源,寻求解决的办法,承担起应该承担的社会责任。 Advertising professional designers should be qualified and creative thinkers, and can design and effectively express their ideas. But to create influential advertising at the same time bear the social responsibility. Especially in all fields of modern society, there have been crises and world catastrophes. Therefore, advertising should be regarded as a kind of respect and promotion of human nature in both its external form and potential meaning. It should also understand the root causes of disasters and seek solutions to them. Should bear the social responsibility.