对话江苏卫视总监李响 坚持主流导向、探索媒体融合、布局年轻化

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身处卫视第一梯队,江苏卫视深切感受到媒介环境变化所带来的压力。卫视竞争风起云涌、新媒体也以野蛮人的姿态不断发起冲击,变化在多个维度、各个方面随时随地发生上演,如何应对考验着各大平台。2015年,江苏卫视在电视剧、节目编排以及机制改革等方面发力颇多,成效渐显。2016年,这种布局力度将在经验累积的基础之上得 In the TV as the first echelon, Jiangsu Satellite TV deeply felt the pressure brought about by changes in the media environment. The competition between TV and TV surges, and the new media is constantly attacking with the barbarian attitude. The change takes place in many dimensions and in all aspects at any time and place. How to cope with and test various platforms? In 2015, Jiangsu Satellite TV made a lot of efforts in television dramas, program layout and mechanism reform, and the results have been gradually improved. In 2016, this type of layout will be based on experience gained
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