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近年来随着网络媒体的迅速崛起,以电视广播为主要媒介的新闻播音受到前所未有的巨大冲击。传统的新闻传播已经满足不了当代人的需求,在市场竞争中的劣势已经凸显,要想改变目前的不利情况,在竞争中处于稳固地位,就必须不断地创新和调整自身,以适应现代社会的不断发展,在新的媒体时代背景下赋予新闻播音新的内涵和底蕴。本文主要从新闻播音的主要类型进行研究,针对现阶段新闻播音存在的主要问题,提出加强广播新闻播音创新创造的对策,就新闻播音的创新空间做出探讨,期望为相关的人员提供指导和建议。
In recent years, with the rapid rise of online media, news broadcasts using television broadcasting as the main medium have been hit by unprecedented strides. The traditional news dissemination can not meet the needs of the present generation. The disadvantage in the market competition has been highlighted. If we want to change the current unfavorable situation and remain in a stable position in the competition, we must constantly innovate and adjust ourselves to adapt to the needs of modern society Continue to develop and give new meaning and details of news broadcast under the background of new media era. This article mainly studies the main types of news broadcasts. In response to the main problems of news broadcasts at this stage, this paper proposes some countermeasures to enhance the innovation of broadcast news broadcasts, discusses the innovation space of news broadcasts, and provides guidance and advice to relevant personnel .