论文部分内容阅读
近些年中国什么车型最火?毫无疑问是SUV。无论是新添还是置换,消费者对SUV的偏好都持续走高,如果车企没有一款拿得出手的SUV,销量上是无法实现突破的。在这竞争日益激烈的SUV红海中,绅宝的首款SUV X65是否能做一条凶猛的鲨鱼呢?随着我国汽车市场总量的增长,SUV细分市场的蛋糕也越做越大,已经成为继紧凑型三厢车之后的又一大红海。2014年,国内SUV销量在乘用车总销量中的占比已飙升至20.7%,在2月份,SUV销量达33.07万辆,同比增加39.42%,而前十名中,自主品牌居然占
What models in China in recent years the most fire? There is no doubt that the SUV. Whether new or replacement, consumer preferences for SUV continued to rise, if the car does not have a SUV to take shot, the sales volume is unable to achieve a breakthrough. In this increasingly competitive SUV Red Sea, can Saab’s first SUV X65 be a fierce shark? As the total car market in China grows bigger and bigger in the SUV segment have become bigger and bigger, becoming Following the compact sedan after another Great Red Sea. In 2014, domestic sales of SUVs accounted for 20.7% of the total passenger car sales. In February, SUV sales reached 330,700 units, an increase of 39.42% over the same period of last year. Among the top ten, independent brands actually accounted for