论文部分内容阅读
在如火如荼的房地产蓝海中,流于常规的营销方式只能惨遭淘汰,唯有那些秉承“敢为天下先”理念的开发商才能长久屹立于激烈的市场竞争中。广州星河丹堤试饮“PM2.5空气营销”头啖汤,打响地产行业新营销战略的第一枪。购房者如今趋于理性消费,房地产营销策略的重点绝不仅仅在于漂亮的广告和吸引人的口号,而是注重集品牌、产品、营销手段于一身的整合营销模式。
In the blue-hot real estate in full swing, the conventional marketing methods can only be eliminated, and only those developers who adhering to the concept of “dare to be the best in the world” can survive for a long time in the fierce market competition. Guangzhou Galaxy embankment to drink “PM2.5 air marketing ” head soup, started the first shot of the new marketing strategy for the real estate industry. Home buyers now tend to rational consumption, the focus of real estate marketing strategy lies not only in beautiful ads and attractive slogans, but focus on brand, product, marketing tools in an integrated marketing model.