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政府公关是政府在特定社会环境中通过大众传播来协调公众关系的科学管理活动,它能够帮助整合一个国家的凝聚力、文化力、传播力、协调力,从而影响社会公众,协调政府与政府之间、政府与各种组织机构之间的关系。政府公关正成为我国在国际舞台上树立大国形象,与它国建立发展友好合作关系的工具。
Government public relations is a scientific management activity in which the government coordinates public relations through mass communication in a particular social environment. It can help integrate the cohesion, cultural power, communication, and coordination of a country, thereby affecting the public and coordinating between the government and the government. , the relationship between the government and various organizations. The government’s public relations is becoming a tool for China to establish the image of a big country on the international stage and establish friendly and cooperative relations with other countries.