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对于进入市场经济的国内乐器销售业而言,再谈乐器销售与音乐教育的互动关系,已不再是新鲜的营销话题。随着乐器经销商对品牌与文化概念的深入认知,以乐器营销和音乐教育为基石,参与地区性的文化事业建设,与休闲娱乐产业进行跨界营销,构建综合性创意文化产业链,成为琴行实体拓展营销内涵的新思维、新挑战。我们看到,随着市场的成熟稳健发展,青岛海韵琴行在兼顾乐器零售和音乐教育的前提下,通过地区性大型演艺活动的策划、营销,包括舞台演出配套设施的技术支持与服务,在创建音乐文化产业的专业化与娱乐化过程中,海韵琴行打破了传统的赢利思维与方式。
For domestic musical instrument sales entering the market economy, talking about the interactive relationship between musical instrument sales and music education is no longer a fresh marketing topic. With the deepening cognition of brand and cultural concept, musical instrument dealers take musical instrument marketing and music education as the cornerstone, take part in the construction of regional cultural undertakings, cross-border marketing with entertainment industry, and build a comprehensive creative and cultural industrial chain, becoming Piano entities to expand marketing connotation of new thinking, new challenges. We see that with the steady and steady development of the market, Qingdao Haiyunchanpin, through the planning and marketing of large scale performing arts activities and the technical support and service of supporting facilities for stage performances, has taken into consideration both musical instrument retail and music education. The creation of music and cultural industries in the process of specialization and entertainment, Haiyun piano broke the traditional thinking and ways of profitability.