贺岁影视剧的成功除了取决于特殊档期外,还在于它有着深层的文化因素。首先,贺岁影视剧的出现与当今中国社会大众的文化心理需要有深度的契合,它以影像的方式满足了大众关于现代都市的日常生活及幸福感的文化需求。其次,贺岁影视剧结构戏剧的情理模式和对纯艺术与纯娱乐的中和取向,与大众的鉴赏模式和艺术趣味形成共谋。再次,贺岁影视剧的文本叙事中既有现代性因素,又有意识的保守性特征,二者的并置使贺岁影视剧既满足了大众对新的都市世俗人生的文化想象,又使大众对影片以市民意识为主体的并不激进偏激的思想倾向也较为受用。 In addition to the success of Lunar New Year drama depends on the special schedule, but also because it has a deep cultural factors. First of all, the emergence of the Lunar New Year drama and the cultural psychology needs of today’s Chinese community has a deep fit, it is an image to meet the public about the daily life of modern cities and cultural needs of happiness. Secondly, the emotional model of New Year drama structure drama and the neutral orientation of pure art and pure entertainment formed conspiracy with the public appreciation mode and artistic taste. Thirdly, the text narration of the New Year drama has both the modernity and the conservative features of consciousness. The juxtaposition of the two makes the New Year drama not only satisfy the public’s cultural imagination of the new urban secular life, The ideological tendency which is not radical and radical with the citizen consciousness as the main body is also more used.