山东悠久的仙道文化传统,留下了众多的仙道文化遗存,这些仙道文化资源具有独特的旅游文化价值。山东过去在挖掘文化软实力时,对以儒家文化为主体的鲁文化重视有加,而对以仙道文化为重要内容的齐文化却有所忽视。随着建设山东半岛蓝色经济区构想的提出,充分挖掘、整理、开发与利用山东半岛丰富的仙道文化资源,发展以仙道文化为主题的文化产业,已提上议事日程。而要实现以上目标,就必须首先解决以往山东仙道文化资源开发利用中所存在的问题,并针对这些问题提出相应的解决方案。 Shandong has a long tradition of immortal culture, leaving a large number of immortal cultural relics, these immortal cultural resources have a unique value of tourism and culture. In the past, when tapping the soft power of culture, Shandong paid more attention to Lu culture which takes Confucian culture as its main body, while it ignores Qi culture which takes Xian Tao culture as its important content. With the proposal of building a blue economic zone in Shandong Peninsula, it is time to fully excavate, organize, develop and utilize the rich Xiandao cultural resources in Shandong Peninsula and develop the cultural industry that takes Xiandao culture as its theme. To achieve these goals, we must first solve the problems existing in the development and utilization of Shandong immortal cultural resources and propose corresponding solutions to these problems.