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领导干部的媒体运用能力就是领导干部在同媒体打交道的过程中,坚持党管媒体、党管舆论、党管意识形态的原则,运用正确的方法合理利用和开发媒体,动员和组织群众进行社会主义经济、政治、社会等各项事业建设的本领。增强领导干部媒体运用能力,对于适应执政环境新变化要求,顺应时代发展潮流,正确把握和运用新闻规律,提高我国新闻媒体传播软实力,对于加强执政能力建设有着重大的时代意义与突出的时代价值。
The ability of leading cadres to use the media is the principle that leading cadres in dealing with the media uphold the ideology of the party in governing the media, the party in charge of public opinion and the party administration, use the correct methods to rationally use and develop the media, mobilize and organize the masses for socialism Economic, political, social and other career building skills. Enhancing the use of media by leading cadres is of momentous significance and outstanding value for the time to adapt to the new requirements of the governing environment, conform to the trend of the times, correctly grasp and apply the laws of the press and improve the soft power of the media in our country. .