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本文在理论方面将消费者异质性引入模型中,发现消费者异质性对进口贸易有重要影响。实证方面,本文选取了GDP含金量和国民幸福指数衡量消费者异质性,并选取2000年至2014年86个国家的平衡面板数据进行分析,结果表明,中国进口贸易与贸易双方的GDP显著正相关、与贸易距离显著负相关,与中国的消费者异质性显著正相关,但与贸易伙伴的消费者异质性无关。
In this paper, the theory of consumer heterogeneity will be introduced into the model and found that consumer heterogeneity has an important import trade impact. Empirically, this paper selects the GDP gold content and national happiness index to measure the heterogeneity of consumers, and selects the balance panel data of 86 countries from 2000 to 2014 to analyze. The results show that China’s import trade and the GDP of both parties have a significant positive correlation , Significant negative correlation with trade distance, significant positive correlation with China’s consumer heterogeneity, but not with the consumer heterogeneity of trading partners.