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在当前的国际竞争中,质量和品牌已经成为企业制胜的利器,随着中国环境资源状况的变化,单纯依靠价格优势已经难以在世界经济舞台继续保持持续增长。机床制造业关系着国民经济和国防安全,尤其应该大力推进品牌建设,于是积极实施名牌战略,培育一大批具有国际竞争力的优秀品牌,逐渐成为企业和政府的共识。而这次2006年度“中国名牌产品”评奖中,机床品牌的入闱已经表明我国的机床品牌已不在沉默。
In the current international competition, quality and brand have become the weapon for enterprises to win. With the change of environmental resources in China, relying solely on the price advantage has been difficult to sustain sustained growth in the world economic arena. Machine tool manufacturing industry is closely related to the national economy and national security. In particular, we should vigorously promote brand building. Therefore, the active implementation of the brand strategy and the cultivation of a large number of excellent brands with international competitiveness have gradually become the consensus of the enterprises and the government. The 2006 “China Famous Brand” Award, the machine tool brand has shown that China’s machine tool brand is no longer silent.