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中国在过去的数年中,了解了西方公司的许多战略思想。西方公司也需要了解他们中国伙伴的战略想法以及他们的经营方式。研究结果表明,中国在21世纪将具备相当大的市场潜力。然而,中国的经济政策不断变化,西方公司也将选择灵活的战略来达到他们开拓中国市场的目标。其主要战略思想是同有较强关系网的中国公司及部门建立战略合作伙伴关系。西方公司希望通过精心策划和实施,能够在不断挑战的中国环境中站稳脚跟,受益于这个新兴市场。中方的经理们也能从这个研究报告中了解西方公司的战略思想,以利于在同亚太其他国家竞争中,有效地争取有限的外国资本。
In the past few years, China has learned many of the strategic ideas of Western companies. Western companies also need to understand the strategic thinking of their Chinese partners and how they operate. The results show that China will have considerable market potential in the 21st century. However, China’s economic policies are constantly changing. Western companies will also choose flexible strategies to achieve their goal of opening up the Chinese market. Its main strategic thinking is to establish strategic partnership with Chinese companies and departments that have a strong network of relationships. Western companies hope that through careful planning and implementation, can stand firm in China’s constantly challenging environment and benefit from this emerging market. Chinese managers can also understand the strategic thinking of Western companies from this research report so as to effectively win limited foreign capitals in competition with other countries in the Asia-Pacific region.